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DO shares the basics to sales managers, branch managers, and regional managers looking to recruit loan originators and grow their branches. The key points discussed in the video are:
- Identifying the ideal loan officer: Managers should determine whether they are looking for rookies, newly licensed officers, seasoned professionals, part-time or full-time employees, and those in growth mode or maintenance mode.
- Offering a compelling reason to join: Managers must provide opportunities that loan officers are not currently receiving from their employers, such as advancement, coaching, or team support.
- Understanding why loan officers leave: Loan officers typically leave for three reasons: being forced out, seeking better opportunities, or due to timing and catastrophic events at their current company.
- Providing value and support: Managers should lead by example, host events, coach, and celebrate wins to attract and retain talent.
- Recruiting strategies: Start with the inner circle (current associates, friends, family, and neighbors), then expand to title reps and realtors. Attend trade organizations, engage on social media, and build friendships. Cold calling should be a last resort.
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