Check out Experience.com or Birdeye for managing your reviews and getting those reviews posted to your social sites. On-line lead gen is a massive up-hill battle. You are fighting LendingTree, Zillow, Rocket, Better etc and their massive ad budgets. Of all the mortgage millionaires I know personally, they did so by becoming their community’s expert and built out a network of clients, past-clients and referral sources who all consistently bring them new business. Oh…and they do an awesome job and are true advisors 🙂